The abundance of offers prompts American shoppers to increase their purchases
Data from retail websites showed that shoppers in the United States are seeking to take advantage of the best offers available during the current holiday and obtain the largest discounts before “Cyber Monday,” which falls tomorrow and is characterized by its special offers.
Cyber Monday is the first Monday after the Thanksgiving holiday and is famous for the many promotions offered by online merchants, and it is expected to represent the largest day for online shopping in the United States this year.
Rob Garff, vice president and general manager of Salesforce Retail, said the surge in online traffic on Black Friday, the day after Thanksgiving, demonstrated the effort and time it takes shoppers to select the lowest-cost, highest-value merchandise.
Salesforce tracks data flowing through its e-commerce service, known as Commerce Cloud.
Garf added that retailers in the United States "upped the discounts" to nearly 30 percent on average on Black Friday.
The company says that Black Friday shoppers' total purchases amounted to $16.4 billion in the United States and $70.9 billion globally.
The company expects the discounts on Cyber Monday to reach 30 percent, noting that consumers may not find the products on offer again if they decide to wait in order to obtain higher discounts.
Adobe Analytics expects shoppers to spend a record $12 billion tomorrow, Monday, which represents a 5.4 percent increase over last year.
Vivek Pandya, senior analyst at Adobe Digital Insights, said that retailers are expected to offer price reductions of an average of 30 percent on electronics and 19 percent on furniture tomorrow, Monday.
Pandya said Cyber Monday shoppers could spend $4 billion between 6 p.m. and 11 p.m. EST "because they'll be worried about weak discounts after that".
MasterCard, which measures retail sales across all forms of payment, said that e-commerce sales rose 8.5 percent on Black Friday, while in-store sales rose 1 percent.
